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๐Ÿฆย Twitter

โญย LinkedIn

๐Ÿ“ธย Instagram

๐ŸŒˆย Rainbow

๐Ÿ™ƒย Primitives

๐Ÿ“ Hi! Welcome to this corner of the internet. I'm happy you made your way here.

what iโ€™m up to

I currently lead operations & growth at Primitives, a new social product that allows anyone to unleash their creativity.

Though Iโ€™m a recovering VC, I still love meeting with and advising founders (especially on on gtm strategy, product, branding, and fundraising). If youโ€™re building something cool and want to chat, feel free to slide into my dms or send a note to [email protected].

I spend a lot of time thinking about how we express ourselves online and form digital identities. Iโ€™m fascinated by how the products we use, the things we collect, and the places we spend time become proxies for the identities we project to others. A few spaces that Iโ€™m excited about include: the consumerization of crypto, mental health & wellness, and social products that facilitate connection.

about me

Iโ€™m an East Coast-native, aspiring New Yorker, and avid citibiker. Iโ€™ve spent my career at the intersection of finance, technology, and culture. Prior to diving into the startup world, I was a VC at Marcy Venture Partners, where I invested in early-stage consumer & culture companies. I also advised some of the largest endowments and family offices on blockchain and ESG investments at Cambridge Associates. I graduated from Amherst College with a degree in Environmental Studies, focusing on renewable energy and social protest.

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Personally, Iโ€™m obsessed with online culture, genz trends, and subscribing to too many podcasts/newsletters. Iโ€™ve nurtured a lifelong passion for art & design and it colors almost all of how I view & think about the world.

I've also been featured in Bloomberg, [Messari](https://messari.io/report/red-oceans-exploring-the-unbundling-opensea-thesis?), on the Boys Club podcast, and on the Confluence.VC podcast and as a panel moderator at the GenZ VC Summit. I'm proud to give back to the tech ecosystem, including having led a cohort of women VC associates through All Raise and as a mentor with YOUTH Cities.

Context: Tasha Kim on Subcultural Capital and what Gen-Z is buying online

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